Build responsible web experiences with generative AI

Generative AI is everywhere, and the opportunities for developers to create new content and new experiences are endless. With that, it's critical that we build with ethics in mind and create safe experiences for our users. We intend to make AI helpful for all, improving the web ecosystem and user experiences.

Build responsible websites, web apps, and extensions

Google is committed to responsible AI practices. Whatever decisions you make, be sure to document your practices for the future. Keep a record of the results and best practices so that you and your colleagues can continue to maintain and improve existing and future applications.

Sites, apps, and extensions that generate content using AI should consider the following:

• Rigorously test AI tools and models.
• Use pre-existing safety tools and settings.
• Give users a way to report or flag offensive content, then address those reports.
• Advertise your product responsibly.